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Why is product lifespan important?
Product lifetime or lifespan is just what it sounds like: the time interval from when a product is sold to when it is discarded. In most markets, the longer lifespan a product has, the greater its perceived quality and, in turn, loyalty a consumer will have towards the brand. Gone are the days of consumers seeking the cheapest option. From sustainable fashion to interest in recyclable packaging and electronics, most buyers are looking for products that will last.
In a study published by The European Economic and Social Committee, researchers sought to gain insight on how consumption patterns would change if consumers were informed about product lifespan when they purchased products. It was found that on average, a product’s sales increased by 56% if its lifetime was longer than competing products.
Many consumers are taking it upon themselves to shop smarter – not just for a better personal return on investment, but to make efforts in reducing environmental waste. Sustainability is a significant purchase criteria, with 50% of consumers ranking sustainability as a top 5 value driver. Plastics, textiles, and more with increased durability and longer lifespans are less likely to be thrown away prematurely.
An antimicrobial additive is a specific solution which is infused into a product during the manufacturing process, and has the ability to kill microorganisms or inhibit their growth throughout the useful lifespan of the product. The additive will be comprised of a specific antimicrobial agent, such as silver, and formulated into a masterbatch pellet, powder or liquid based on the target material and desired manufacturing process.
Antimicrobial additives can be built into a plethora of products to help fight against bacteria and fungi. While an antimicrobial additive has many benefits for both consumers and manufacturers alike, one of the biggest advantages to protecting products from microbial growth is that it can help to extend the product’s usable lifetime, enhancing its overall sustainability.
Microban partners with more than 250 companies worldwide, assisting them with everything from the manufacturing of products protected by antimicrobial agents to the creation and execution of sales and marketing strategies.
Why is product lifespan important?
An antimicrobial additive is a specific solution which is infused into a product during the manufacturing process, and has the ability to kill microorganisms or inhibit their growth throughout the useful lifespan of the product. The additive will be comprised of a specific antimicrobial agent, such as silver, and formulated into a masterbatch pellet, powder or liquid based on the target material and desired manufacturing process.
Antimicrobial additives can be built into a plethora of products to help fight against bacteria and fungi. While an antimicrobial additive has many benefits for both consumers and manufacturers alike, one of the biggest advantages to protecting products from microbial growth is that it can help to extend the product’s usable lifetime, enhancing its overall sustainability.
Microban partners with more than 250 companies worldwide, assisting them with everything from the manufacturing of products protected by antimicrobial agents to the creation and execution of sales and marketing strategies.
Why is product lifespan important?
- Material longevity – built-in antimicrobial technologies protect materials from degrading bacteria and mold growth that typically has a negative effect on useable lifetime
- Peace of mind – products with built-in antimicrobial technologies stay inherently cleaner and fresher for longer, increasing positive consumer attitudes and trust towards the product
- Brand Trustmark – the Microban® brand is a globally recognized Trustmark that has become synonymous with quality, durability and cleanliness
- Unique product feature – built-in antimicrobial solutions provide a distinct point of differentiation for consumers and commercial decision makers at the point of purchase
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