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What is FRESHON anti-microbial technology? What is unique about this technology and product? How is it different from other such solutions currently in the market?

FRESHONTM is unique because it’s based on non-leaching silver technology. FRESHONTM an innovative textile finishing technology which fights malodour producing bacteria to enhance freshness in your clothes and keep you active and positive.

The competition silver-based products are pre-dominantly sliver salts (silver ion) & thus leaching in nature. Not only they require a higher amount of silver to provide the required results, they also leach a lot during washing thus affecting the environment & aquatic life.